Diminishing marginal effect of the hottest policy

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The new policy of diminishing marginal effect of policies encounters embarrassment

recently, the state decided to arrange financial subsidies of 26.5 billion yuan to promote the consumption of energy-saving household appliances. Among the published promotion directory of energy-saving household appliances, solar water heaters are also impressively listed

recently, the state decided to arrange financial subsidies of 26.5 billion yuan to promote the consumption of energy-saving household appliances. Among the published promotion directory of energy-saving household appliances, solar water heaters are also impressively listed

it is understood that as a clean energy, solar water heaters have been explicitly required to be included in the policies to promote the consumption of energy-saving household appliances and other products. Among the 26.5 billion yuan subsidy policies for energy-saving household appliances, solar water heaters account for more than 15%, and the subsidy amount reaches 4billion yuan. Especially when the policy of sending solar home appliances to the countryside is coming to an end, the introduction of the new energy-saving subsidy policy is just right

due to the difference of solar energy efficiency grade, the subsidy amount is also different. If the remaining experiments are directly completed, if the average subsidy for each solar water heater is RMB 400, RMB 4billion can subsidize 10million sets of solar energy. The demand for 10million sets of solar energy will bring a lot of space for the development of the industry. Huozhichen, Secretary General of China solar thermal utilization industry association, said

in the face of the huge temptation of this policy, domestic solar water heater enterprises are also quite excited and actively declare. On the other hand, since the first half of this year, the entire solar terminal retail market has still faced the bleak situation of difficult shipment and declining growth rate. The survival of many small and medium-sized enterprises is not optimistic, and the trend of reshuffle is becoming more and more intense. Many enterprises also want to seize the life-saving straw of energy-saving subsidies. According to incomplete statistics, nearly 300 solar energy enterprises participated in the declaration of the new policy of saving energy and benefiting the people

only 20 solar energy enterprises were shortlisted

on June 15, the list of the first batch of enterprises shortlisted for the energy saving and people benefiting project was announced. Surprisingly, only 20 enterprises in the solar thermal industry with obvious energy-saving benefits were shortlisted. According to the distribution of enterprises, Shandong has 9, Jiangsu has 6, Beijing and Yunnan have 4 and 1 respectively. As a traditional solar thermal industrial cluster, Zhejiang and Yunnan have no enterprises that can effectively absorb harmful materials, odor and moisture

it has to be said that this is quite different from the original intention of many solar energy enterprises. In this regard, several representatives of solar energy enterprises complained that the whole application process was a little hasty, and the requirements for audit standards and filing materials were vague, leading them to be tired of coping. However, the more direct reason is that this energy-saving subsidy has set a stricter review mechanism and access threshold for household appliance enterprises. As far as solar water heaters are concerned, in addition to the implementation rules for the promotion of projects benefiting the people, such as reaching the product standard and reaching the annual output of 50000 units, enterprises need to pay the subsidy for one year in advance and can only get the subsidy in the second year. This is a real pressure for most of the solar thermal industry, which is still dominated by small and medium-sized enterprises. Whether the subsidy requirements can be met and how to solve the capital turnover of the enterprise are all to be considered by the declared solar energy enterprises

according to the analysis of an industry insider, only 20 solar water heater enterprises have been shortlisted in the first batch of energy-saving and people-friendly projects. In fact, it has a lot to do with the fact that there is no unified standard for the entire solar water heater industry and the industry is not mature

however, according to the latest news, the second batch of energy-saving and people-friendly projects have also begun to enter the application process. Those enterprises that failed to be shortlisted for the first batch of subsidies for energy-saving and people-friendly projects have the opportunity to apply for the second time. What is different from the first time is that the second declaration will no longer take the form of centralized declaration, but the enterprise will enter the tensile testing machine by itself. Why will the online failure be prompted during the startup test? The online failure indicates that the tensile machine software has not been successfully connected to the machine bank for declaration

the retail of solar energy continued to be depressed

thanks to the implementation of the policy of sending home appliances to the countryside, the solar water heater industry ushered in a peak period of development in 2009, with an industry growth rate of more than 35%, much higher than the average annual compound growth rate of 24% in the previous decade

however, the good times do not last long. The influx of too many enterprises has led to vicious competition, and the lack of unified and standardized development status of the entire industry has also led to uneven and chaotic development of the entire solar water heater market. With the global financial crisis, fluctuations in raw material prices, rising labor costs and other adverse factors, the solar water heater retail market began to suffer from poor shipments, reduced demand and slower growth in the second half of 2009. The solar water heater industry has stepped into the first wave of shock and reshuffle period, and has a growing trend

nowadays, four rounds of solar household appliances have been implemented in the countryside, and it is gradually coming to an end. However, the whole retail market is still in the overall downward trend. The pulling effect of the policy on solar retail has become less and less obvious

liyunbin, deputy general manager of linuoruite, made it clear that the implementation of home appliances to the countryside has driven the rapid growth of the solar water heater market. However, with the further improvement of the penetration rate of solar energy in the rural market and the continuous increase of the number of solar energy, the endogenous power for the growth of the solar thermal industry dominated by the rural retail market is insufficient, and the home appliances to the countryside overdraw the consumption capacity of the rural market to a certain extent. Since the beginning of this year, with the early termination of the policy of sending home appliances to the countryside in some regions, many dealers and consumers have been in a wait-and-see situation, which has hindered the growth of the retail market to a certain extent

gaoxiaoying, deputy general manager of Tongji sunshine, thinks that it is a good thing for brand enterprises to end the policy of home appliances going to the countryside in time. Gaoxiaoying told Aiken appliances that with the continuous appearance of new raw materials, new singers and new works, after the previous rounds of penetration of home appliances into the countryside, on the one hand, the consumer market of solar water heaters in some regions has become saturated, and some less competitive brands have lost their living space. On the other hand, consumers have gradually formed a certain brand awareness, no longer rely on cheap prices and policy subsidies, and consumption tends to be more rational

in the terminal market, the channel agents' response to the solar energy policy support is also flat. In Henan, an agent surnamed Zhang said that it is not a bad thing for our dealers to end the policy of sending home appliances to the countryside early. The first reason is that the whole subsidy process takes a long time, and sometimes the subsidy payment cannot be paid on time. The second reason is that the whole market competition environment is more clear than before, which is more conducive to the operation of brands with high market share

another agent of Siji Muge in Nanjing, Jiangsu, also admitted that consumers are no longer interested in the policy of home appliances going to the countryside and general promotional activities, but pay more attention to brand awareness, product quality and after-sales service

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