In the first half of 2011, media M & A in the United States increased by 14% year-on-year
Berkeley Noyce, a world-famous investment bank, pointed out that the media M & A projects in the first half of 2011 increased by 14% compared with the first half of 2010, while the transaction volume increased by 67%, that is, from US $17.3 billion in 201 different years to US $28.9 billion in 2011
Internet media led media mergers and acquisitions, and the number of mergers and acquisitions in this field increased by 37% year-on-year, from 182 to 250. Among them, the marketing media reached 3.125 times, making the largest contribution to the business, an increase of 27 transactions compared with last year. What attracts the most attention is that Publicis group, the world's fourth largest media company, acquired Rosetta group, a North American digital marketing agency, for $575million
according to media information and marketing service provider Jordan? According to the latest report of Edmonton group, in terms of interactive marketing service media, the transaction volume in the first half of this year increased by 81% year-on-year to US $5.74 billion. Among them, Pentium group and duen health media contributed the most. The two groups acquired network transportation media company and priority integrated marketing company respectively
other large-scale transactions also include the acquisition of the magazine publishing business of the French lagardel publishing group by Hearst newspaper group for us $893 million. The Western Australian newspaper group acquired seven channel media group and Australian media companies at a price of US $4.145 billion, creating the largest transaction volume of media mergers and acquisitions in the first half of this year. In addition, the acquisition of Puli media by detai Investment Co., Ltd. for us $524million was also selected as the "top ten media mergers and acquisitions transactions in the first half of 2011"
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